You want marketing results? Try 820% growth in two weeks!
A while back we posted a micro-site design & production we did for Hillsborough County Recycling & Elevation Brand.
The marketing initiative behind and ad campaign (for which our little micro-site served as a central component) has made a major impact on the local community, and has driven up recycling bin requests an incredible amount. See the facts:
- Total bin requests for the first two weeks of the campaign were up over 820% compared to the same time frame the previous year.
- The bin request page has been the most popular page on the site, generating over 1,400 page views in the first two weeks of the campaign.
- 25% of all bin requests county-wide through the Web site came through the contest page of the micro-site.
Boo. Yah.
Hat’s off to our boys over at Elevation Brand.