LEFT — design. interactive. branding.
Welcome to LEFT. We're a Tampa-based design and interactive agency (with satellites in New York and San Diego). We help build clients' unique identities through branding, integrated marketing and digital production, SEO and PPC campaign management. Some of that brand-building happens to be right here, on this site. Take a peek.
design. interactive. branding. making messes since 2002
Ideafield Identity
IdeaField is a Tampa Co-Working organization, dedicated to creative, technology, and technology-based business development and facilitation in the Tampa Bay community. We helped them with their identity.
This was an interesting process, really, that saw us through the development of a number of iconic marks aimed at symbolizing the purpose and brand personality of IdeaField - as would normally happen in the identity development process - and eventually ended with the realization that a company that be so mutable, having so many different meanings to so many different people, may not in fact benefit from a single defining icon.
As such, we developed a customized typeface and a series of color variations.
Shown below is the full logotype, with social media icon at bottom.
Credit: Billy Milstid (Art Direction, Design & Illustration) // Left Designs