LEFT — design. interactive. branding.
Welcome to LEFT. We're a Tampa-based design and interactive agency (with satellites in New York and San Diego). We help build clients' unique identities through branding, integrated marketing and digital production, SEO and PPC campaign management. Some of that brand-building happens to be right here, on this site. Take a peek.
design. interactive. branding. making messes since 2002
HillsboroughRecycles.org Micro-site
Elevation Brand asked us to design and program a mini-site to support their Hillsborough County recycling campaign. We obliged, gladly.
Working off of their existing campaign, which featured hand-drawn caricatures of “Famous Bins” on outdoor media with little more explanation than a contest entry call-to-action, we developed this little guy: PHP-driven mini-site with custom Actionscript-based intro animations (optimized!) and AJAX user forms.
Yup.
UPDATE! You want marketing results? Try 820% growth in two weeks!
The marketing initiative and ad campaign (for which this little micro-site served as a central component) has made a major impact on the local community, and has driven up recycling bin requests an incredible amount. See the facts:
- Total bin requests for the first two weeks of the campaign were up over 820% compared to the same time frame the previous year.
- The bin request page has been the most popular page on the site, generating over 1,400 page views in the first two weeks of the campaign.
- 25% of all bin requests county-wide through the Web site came through the contest page of the micro-site.
Boo. Yah.
Hat’s off to our boys over at Elevation Brand.
Credit: Billy Milstid (Art Direction, Programming, Design & Illustration) // Left Designs