
ADC is “is the leading provider of Fresh Item, Scales and Recipe Management software to the retail industry, with over 70 major supermarket chains and 5,000 stores installed in 10 countries.”
Every year they host a convention called “Refresh,” where they discuss new trends in fresh item management, logistics, and other such things we have no working knowledge of (they’re smarter than us).
What we do have working knowledge of is how to brand stuff. So, while at Baisden + Co., we did — creating a new logo, microsite and direct-mailing for the event.

Credit: Billy Milstid (Art Direction, Design & Programming) // Left Designs @ Baisden + Co.