
Wow. This is one of the oldest pieces in the bag, but it still stands.
Obviously more conservative than our usual fare, but fitting considering the customer base and the man’s whose face is on the can. These pieces, along with a few more slight variations on the layout and copy, were run in magazines nationally. We also did an end-cap, cash-wrap and other in-store promo items for GNC while we were at Baisden + Co.
We did not, however, design the can. (*Fun Note: While this campaign was running, Robertson made some of the most infamous social commentary of the early 21st century, prompting his product, and, effectively, the campaign behind it to be ridiculed on national television [read: the Daily Show]!)

Credit: Billy Milstid (Art Direction, Design & Production) // Left Designs @ Baisden + Co.