Joffrey’s Coffee Collateral

This was a great project to work on: the client approached Baisden + Co., wanting to totally rebrand the company and stores as a young and fresh alternative to the Starbuck’s of the world. So we came up with a rustic and eclectic graphic direction, and started throwing stones directly at the big green giant.

So far we’ve been able to execute a campaign that includes regional and national consumer and trade ads, promotional flyers, product packaging and dispenser graphics, peripheral leave-behind collateral (eg: t-shirts and mugs), and a pretty sweet looking consumer and affiliate email program.

Credit: Billy Milstid (Art Direction, Design & Illustration) // Left Designs @ Baisden + Co.